Hidden Treasures

Why is it that old-school boutiques seem to be the only retailers left that understand the idea of the "hidden treasure".

Shops today over-indulge in the visual display of product and images. Shouting at customers to dance to their music and submit to their own experience. Shops of yesteryear seduced, like a strip tease, slowly revealing themselves to those that gave their time and attetion.

It is strange that these shops of yesterday are so much more seductive than the "tits-out" stores of today.

Le Louvre, Melbourne

A shop in Barcelona